While at Collins in New York, I was fortunate to work with the extremely talented Ben Crick and Brian Collins on this wonderful collection of Ogilvy & Mather’s work from the previous year.
Basing our approach on a forward by CCO Tham Khai Meng, the book aimed to be unpredictable, inventive, and fun. We always tried to work in an element that would surprise and delight viewers—from the bright colors of the cover, to the use of dazzle camouflage and a varied grid system within.
