Humble Seed is a new startup that uses raw hemp as an alternative to more traditional pain relievers (Tylenol, Aleve, etc.). The primary concerns of the brand were to convey honesty, purity, and a natural approach to pain relief.
With an older target market than most CBD companies, it was also important to focus on activities someone can do with this product. With that in mind, I centered the brand on the concept of “burst”.
