{"id":1834,"date":"2024-01-25T04:25:51","date_gmt":"2024-01-25T04:25:51","guid":{"rendered":"https:\/\/donovanbrien.com\/db\/?p=1834"},"modified":"2024-05-02T06:09:51","modified_gmt":"2024-05-02T06:09:51","slug":"smirnoff","status":"publish","type":"post","link":"https:\/\/donovanbrien.com\/db\/smirnoff\/","title":{"rendered":"Smirnoff"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>In collaboration with McCann Design Group, I joined Matt van Leeuwen, Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur in creating this memorable, high impact brand for Smirnoff. To create the brand, we used the variety of the Smirnoff product lineup as a jumping off point to reflect the individuality and diversity of the people who enjoy the product.<\/p>\n\n\n\n<p class=\".is-layout-constrained {margin-left: 0 !important}\">The result is a colorful and energetic brand that frames peoples&#8217; personalities with the product; design elements bend and change with the subjects&#8217; movement, while unique color combinations emulate the endless combinations of products, cocktails, and flavors.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/01_Logo_Cocktail_Hero-scaled.jpg\" alt=\"\" class=\"wp-image-1836\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/01_Logo_Cocktail_Hero-scaled.jpg 2560w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/01_Logo_Cocktail_Hero-300x169.jpg 300w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"2160\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/02A_Logo_Color_Square-1.gif\" alt=\"\" class=\"wp-image-1872\"\/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/04_Type_Since_1864_1.jpg\" alt=\"\" class=\"wp-image-1877\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/04_Type_Since_1864_1.jpg 1920w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/04_Type_Since_1864_1-300x169.jpg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/04_Type_Since_1864_1-768x432.jpg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/04_Type_Since_1864_1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/07A_Anthem_Gif_03-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/09_Anthem_Cut_Down-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/10_WE_DO_WE_Type_Moment-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/12_Cocktail_Gif_2-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/13_Bottle_Hero_Lockup-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1875\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_01.jpeg\" alt=\"\" class=\"wp-image-1897\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_01.jpeg 2500w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_01-300x225.jpeg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_01-768x576.jpeg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_01-1536x1152.jpeg 1536w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_01-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/14A_Bottle_Stack_1.jpg\" alt=\"\" class=\"wp-image-1880\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/14A_Bottle_Stack_1.jpg 1920w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/14A_Bottle_Stack_1-300x169.jpg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/14A_Bottle_Stack_1-768x432.jpg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/14A_Bottle_Stack_1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/15_Type_Animation_01-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1875\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_02.jpeg\" alt=\"\" class=\"wp-image-1898\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_02.jpeg 2500w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_02-300x225.jpeg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_02-768x576.jpeg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_02-1536x1152.jpeg 1536w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_02-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/16_Type_Animation_02-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/17_Infinity_Loop-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/19_Master_03_Square-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1275\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/21_Wildposting_02_1.jpg\" alt=\"\" class=\"wp-image-1888\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/21_Wildposting_02_1.jpg 1920w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/21_Wildposting_02_1-300x199.jpg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/21_Wildposting_02_1-768x510.jpg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/21_Wildposting_02_1-1536x1020.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/22_Subway_Entrance-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/23_London_Bus_Stop_1.jpg\" alt=\"\" class=\"wp-image-1890\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/23_London_Bus_Stop_1.jpg 1920w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/23_London_Bus_Stop_1-300x169.jpg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/23_London_Bus_Stop_1-768x432.jpg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/23_London_Bus_Stop_1-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1875\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_03.jpeg\" alt=\"\" class=\"wp-image-1899\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_03.jpeg 2500w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_03-300x225.jpeg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_03-768x576.jpeg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_03-1536x1152.jpeg 1536w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/smirnoff_still_03-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/24_Tamarind_Store_Front_1.jpg\" alt=\"\" class=\"wp-image-1891\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/24_Tamarind_Store_Front_1.jpg 1920w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/24_Tamarind_Store_Front_1-300x200.jpg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/24_Tamarind_Store_Front_1-768x512.jpg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/24_Tamarind_Store_Front_1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1543\" height=\"2000\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/25_Taxi_1.jpg\" alt=\"\" class=\"wp-image-1892\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/25_Taxi_1.jpg 1543w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/25_Taxi_1-231x300.jpg 231w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/25_Taxi_1-768x995.jpg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/25_Taxi_1-1185x1536.jpg 1185w\" sizes=\"auto, (max-width: 1543px) 100vw, 1543px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/27_Bus_Stop_1.jpg\" alt=\"\" class=\"wp-image-1893\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/27_Bus_Stop_1.jpg 1920w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/27_Bus_Stop_1-300x169.jpg 300w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/27_Bus_Stop_1-768x432.jpg 768w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/01\/27_Bus_Stop_1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In collaboration with McCann Design Group, I joined Matt van Leeuwen, Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur in creating this memorable, high impact brand for Smirnoff. To create the brand, we used the variety of the Smirnoff product lineup as a jumping off point to reflect the individuality and diversity of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1834","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-work","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts\/1834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/comments?post=1834"}],"version-history":[{"count":27,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts\/1834\/revisions"}],"predecessor-version":[{"id":2050,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts\/1834\/revisions\/2050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/media\/1902"}],"wp:attachment":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/media?parent=1834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/categories?post=1834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/tags?post=1834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}