{"id":1915,"date":"2024-01-27T02:34:48","date_gmt":"2024-01-27T02:34:48","guid":{"rendered":"https:\/\/donovanbrien.com\/db\/?p=1915"},"modified":"2024-05-02T06:13:44","modified_gmt":"2024-05-02T06:13:44","slug":"ibm","status":"publish","type":"post","link":"https:\/\/donovanbrien.com\/db\/ibm\/","title":{"rendered":"IBM"},"content":{"rendered":"\n\n\n
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I was fortunate to freelance with the team at Gretel<\/a> for this rebrand of global technology leader and innovator IBM. With IBM’s global technology services business separating and becoming its own company, the team was tasked with re-focusing and articulating the core brand.<\/p>\n\n\n\n

We focused on distilling the iconic 8-bar logo into a single unit: the node. By using the node as a metaphor for the catalyst, it mirrors IBM’s role as a revolutionary force in technology and innovation.<\/p>\n\n\n\n

Using this metaphor, we created a design language with a focus on connection: of ideas, industries, and businesses. Using a lighter + brighter brand palette, the visual language is able to communicate these complex connections with intuitive clarity.<\/p>\n\n\n\n

To see more from this project, visit Gretel’s case study here.<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n