{"id":1989,"date":"2024-05-02T04:49:34","date_gmt":"2024-05-02T04:49:34","guid":{"rendered":"https:\/\/donovanbrien.com\/db\/?p=1989"},"modified":"2024-05-02T06:11:23","modified_gmt":"2024-05-02T06:11:23","slug":"fox","status":"publish","type":"post","link":"https:\/\/donovanbrien.com\/db\/fox\/","title":{"rendered":"Fox"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left wp-container-content-9cfa9a5a\">Last year I had the good fortune of working with the brilliant team at <a href=\"https:\/\/www.trollback.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trollback+Co<\/a> on their brand refresh for Fox Entertainment. Building on their previous work for Fox, the team set out the goal of evolving the brand further by breaking it to create something new.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-container-content-9cfa9a5a\">Pushing their abstract geometric logo further, we began playing with the shapes: breaking them down further, overlapping the elements, and seeing where they could interact. By creating a system made up of these smaller abstractions, the compositions could always seamlessly resolve into the Fox logo. This resulted in playful eureka-like moments where the logo could be revealed.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-container-content-9cfa9a5a\">See more of Trollback&#8217;s excellent work with Fox <a href=\"https:\/\/www.trollback.com\/projects\/fox-entertainment\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized credit-logo\"><a href=\"https:\/\/www.trollback.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"220\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/TrollbackCompany-_-Branding-and-Design-Agency-4.png\" alt=\"\" class=\"wp-image-1992\" style=\"width:168px;height:auto\" srcset=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/TrollbackCompany-_-Branding-and-Design-Agency-4.png 650w, https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/TrollbackCompany-_-Branding-and-Design-Agency-4-300x102.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/Fox_Hero_1080p_1.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/Fox_Lineup_1080p.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group video-block is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-video wp-container-content-9cfa9a5a\"><video height=\"810\" style=\"aspect-ratio: 720 \/ 810;\" width=\"720\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/vertical_1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video wp-container-content-9cfa9a5a\"><video height=\"810\" style=\"aspect-ratio: 720 \/ 810;\" width=\"720\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/vertical_2.mp4\"><\/video><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/Fox_Pattern_1080p.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/donovanbrien.com\/db\/wp-content\/uploads\/2024\/05\/Fox_Film_1080p.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Last year I had the good fortune of working with the brilliant team at Trollback+Co on their brand refresh for Fox Entertainment. Building on their previous work for Fox, the team set out the goal of evolving the brand further by breaking it to create something new. Pushing their abstract geometric logo further, we began [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1989","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-work","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts\/1989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/comments?post=1989"}],"version-history":[{"count":38,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts\/1989\/revisions"}],"predecessor-version":[{"id":2053,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/posts\/1989\/revisions\/2053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/media\/2034"}],"wp:attachment":[{"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/media?parent=1989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/categories?post=1989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donovanbrien.com\/db\/wp-json\/wp\/v2\/tags?post=1989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}