In collaboration with McCann Design Group, I joined Matt van Leeuwen, Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur in creating this memorable, high impact brand for Smirnoff. To create the brand, we used the variety of the Smirnoff product lineup as a jumping off point to reflect the individuality and diversity of the people who enjoy the product.
The result is a colorful and energetic brand that frames peoples’ personalities with the product; design elements bend and change with the subjects’ movement, while unique color combinations emulate the endless combinations of products, cocktails, and flavors.
